As we mentioned last week, Apple created a Popup store for the SXSW festival crowd. Here is a quick snapshot of the store.
March 2011 Archives
Catching the Meat Puppets live in Austin, TX during SXSW!
Love the use of iPhones and geeky portable music toys.
Thanks to EMR7 for sharing this, it's hilarious!
Shonda Novak of the American Statesman just posted an interesting article on a creative move that Apple is doing in the midst of the SXSW Festival in Austin, TX.
quote:
Apple Inc. will open a temporary store Friday in the Scarbrough Building on Congress Avenue downtown, timed to the start of South by Southwest Interactive Conference and the release of the iPad 2 tablet computer.
On Wednesday, construction workers were busy retrofitting the 5,000-square-foot space in the building, at Congress and West Sixth Street, that Apple will lease for two weeks. Black vinyl sheeting covered the windows fronting Congress.
Rance Wilemon, a partner in Plat.Form Real Estate, has been trying to land an Apple store in the Second Street District since his firm took over leasing for that area last summer.
Wilemon said the deal for Apple's popup, or temporary, store came together quickly. He said an Apple real estate representative notified him Monday that the company had settled on Sixth and Congress for the location. "They came in town on Monday, did a quick tour, found a spot, and they're in there working and will open by Friday," Wilemon said. [...]
Popup stores are a trend for retailers that want to unveil products or test a new location without committing to a permanent space.
But Wilemon said the Apple store on Congress "is not as much to test the market as much as it is to be a part" of SXSW, the music, film and interactive event that draws thousands of people to Austin annually.
"There's a huge opportunity to get brand recognition to a large audience during" SXSW, Wilemon said.
The whole article can be found here.
More info on SXSW can be found here!
