Apple Inc. will open a temporary store Friday in the Scarbrough Building on Congress Avenue downtown, timed to the start of South by Southwest Interactive Conference and the release of the iPad 2 tablet computer.
On Wednesday, construction workers were busy retrofitting the 5,000-square-foot space in the building, at Congress and West Sixth Street, that Apple will lease for two weeks. Black vinyl sheeting covered the windows fronting Congress.
Rance Wilemon, a partner in Plat.Form Real Estate, has been trying to land an Apple store in the Second Street District since his firm took over leasing for that area last summer.
Wilemon said the deal for Apple's popup, or temporary, store came together quickly. He said an Apple real estate representative notified him Monday that the company had settled on Sixth and Congress for the location. "They came in town on Monday, did a quick tour, found a spot, and they're in there working and will open by Friday," Wilemon said. [...]
Popup stores are a trend for retailers that want to unveil products or test a new location without committing to a permanent space.
But Wilemon said the Apple store on Congress "is not as much to test the market as much as it is to be a part" of SXSW, the music, film and interactive event that draws thousands of people to Austin annually.
"There's a huge opportunity to get brand recognition to a large audience during" SXSW, Wilemon said.
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More info on SXSW can be found here!
The GamelaTron is the fruit of a collaboration between The League of Electronic Musical Urban Robots (LEMUR) and the composer Zemi17: A. Taylor Kuffner.
Modeled after traditional Balinese and Javanese gamelan orchestras, the GamelaTron is an amalgamation of traditional instruments with a suite of percussive sound makers. MIDI sequences control 117 robotic striking mechanisms that produce intricately woven and rhythmic sound. Performances follow an arc similar to classic Indonesian gatherings, where stories from great epics, such as the Ramayana, are told and settings given in words that are continued in music.
In the 1940s, curator and founding director Hilla Rebay planned to
establish a film center at the Museum of Non-Objective Painting, which
later became the Solomon R. Guggenheim Museum, to collect and promote
nonobjective films. She awarded grants to artists and presented
programs of short experimental films. With the help of Oskar
Fischinger, an elaborate film center was planned to include studios and
planetarium-style projection capability. Although unrealized, Rebay's
support enabled many filmmakers to continue their work in abstract
film. This program presents short films by filmmakers whose work was
screened and/or supported by Rebay, including Mary Ellen
Bute, Charles Dockum, Oskar Fischinger, Norman McLaren, and Hans
Richter,
among others. Having experimented with nonobjectivity, many of these
artists were familiar with the work of Vasily Kandinsky, one of its
most famous practitioners, having seen his paintings at the Museum of
Non-Objective Painting.
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Solomon R. Guggenheim Museum
1071 Fifth Avenue (at 89th Street)
New York, NY 10128-0173